Century Pacific Launches “Gforest” to Plant One Million Coconut Trees in Mindanao

Century Pacific Food, Inc. (CNPF) has partnered with mobile wallet GCash and non-profit organization HOPE on a project that will plant one million coconut trees in two provinces in Mindanao: South Cotabato and Sarangani.  The listed food company said in a stock exchange disclosure recently that it launched “GForest” which aims to plant the trees in said provinces within two years.   

Under the project, users of the GCash mobile application can help the environment by collecting enough green energy to plant virtual trees.  For every virtual tree planted, CNPF, GCash, and HOPE will plant a real coconut tree, which users may select on the application.  “GForest users earn green energy points by using various cashless services of GCash. This marks the first time that a GForest tree-planting initiative will be implemented in Mindanao, helping thousands of farmers in the region,” CNPF said in the disclosure.     

Noel M. Tempongko, Jr., CNPF Vice President and coconut division general manager, said the project fast-tracks the company’s efforts towards carbon neutrality.   “The program enables us to boost the livelihoods of the coconut farming community in Mindanao and at the same time improve coconut farming productivity and quality of supply, which are all beneficial to our growing coconut business,” Mr. Tempongko said.  Further, CNPF said the GForest program accelerates its initial commitment to provide coconut seedlings and introduces new partners to increase the number of new coconut trees to be planted in Mindanao.