Brain Health, the Next Big Trend in Functional Beverages

Chris Miller, founder and CEO of nootropics brand Koios, believes that brain health has the potential to become an even bigger category in functional beverages than gut health, FoodNavigator-USA reported last February 24.  The company launched a nootropic capsule and after seeing strong success with its supplement line, Miller and his team decided to enter the beverage category. Nootropic refers to a group of substances linked to improved cognitive function.

Koios line of carbonated canned beverages features nootropic ingredients including MCT (Medium Chain Triglycerides) from coconut oil, vitamins B6 and B12, ginseng, Lion’s Mane mushroom, and caffeine from green tea.  The drinks are available in Whole Foods and at Walmart in the retailers’ functional beverage set.  With its clean and fresh branding, Koios drinks are doing especially well with active female consumers, said Miller.