Slimfast Joins the Keto Craze, Launches Slimfast Keto Products

SlimFast, a well known diet brand now owned by Glanbia, has launched a new suite of products that capitalize on the keto diet trend, reports FoodNavigator-usa.com.  The launch could signal a new day for the once-dominant brand and signals a reinvigoration of legacy weight loss brands, the report added.  

The new SlimFast Keto products follow the keto trend with a high fat/medium protein formula.  The products are based medium chain triglycerides derived from coconut and also features grass fed butter.  The protein is delivered via whey and grass fed collagen.  Carbohydrates are kept low with the use of erythritol and stevia sweeteners.  The line includes bars, shakes and products billed as “fat bombs.”