Huel Joins Beverage Class, Launches RTD Drink

Huel is a nutritonally complete food that contains 27 essential vitamins and minerals, proteins, essential fatty acids, carbohydrates, fiber and phytonutrients. It is also the name of the company which was founded in the UK.  Huel was launched into the US market in 2017 with its line of powdered meal replacement products containing a blend of oats, pea protein, flaxseed, brown rice protein, MCT’s from coconut, sunflower lecithin, and blend of 27 minerals and vitamins.  

Huel is now competing in the ready to drink (RTD) beverage category with the launch of an on the go bottle format of its ‘nutritionally complete’ meal  replacement protein blend, the Beverage Daily reported.  Huel’s 16.9 ounce RTD product comes in vanilla and berry flavor options both containing 20 grams of plant-based protein and will be available to order online on Dec. 28, 2018.  Knowing consumers are spending less time eating a meal, especially a proper sit-down one, Huel said its RTD product was to give its customers an even more convenient, nutritious meal replacement option, that didn’t require a shaker and adding water.