McDonald’s Indonesia Offers Locally Inspired Menu in ‘Nasi Uduk’

McDonald’s has been known for its creative, locally inspired menus. Last year, for example, McDonald’s Singapore introduced nasi lemak (rice cooked in coconut  milk and pandan  leaf) burger. Earlier this year, McDonald’s Korea, which was one of the official partners of the 2018 Pyeongchang Winter Olympic Games, offered three special dishes, namely Golden Potato Burger, Golden Potato Tomato Muffin and Golden Potato Bacon Muffin.  According to The Korea Herald, the special dishes included potato, which reflected a taste “reminiscent of nature in PyeongChang”.

McDonald’s fast-food franchise usually offers three types of menus, namely core, local core and limited-time offers. Core menus are available at their outlets around the world, such as Big Mac, while the local core is only available in a country. Last month, McDonald’s Indonesia launched a menu called Nasi Uduk McD, reported The Jakarta Post. As its name implies, the dish offers the brand’s own style of Betawi breakfast staple nasi uduk (steamed rice cooked in coconut milk served with various side dishes). Within a few days of its introduction, the menu caught the attention of food enthusiasts sharing on Twitter.   

McDonald’s Indonesia associate director of communication Sutji Lantyka said during a media gathering that Nasi Uduk McD was a limited-time offer.  Sutji mentioned  that the limited time offers were developed by the local McDonald’s and does not have to be a local favorite.  She said Nasi Uduk McD was chosen as McDonald’s Indonesia is currently promoting its chicken dishes, and the rice set was the most popular menu item in the country.