Lavva Bets Big on the Pili Nut to Gain Prominence in the Plant Based Yogurt Category

New market entrant in the plant-based yogurt category, Lavva has pili nuts as its key ingredients providing the product with the desired taste and texture.  Pili nuts are native to the Philippines, notably in the Bicol region. Lavva, developed by Liz Fisher, Rebecca Cross, and Vivian Rosenthal, recently launched in just under 500 stores in the US northeast including Whole Foods, Wegmans, The Fresh Market, Giant and Stop & Shop and will be expanding on the west coast in the coming months. 

Unlike other products that has long list of ingredients with lots of sugar, Lavva by contrast has a short, clean, ingredients list, with no gums, stabilizers, flavors, added sugars or high intensity sweeteners.  Its ingredients comprise of coconut water, organic coconut cream, plantains, pili nuts, organic coconut powder, organic cassava root powder, organic lime juice, Himalayan salt, live vegan probiotic cultures. 

The texture of Lavva is in part due to the inclusion of magnesium-packed pili nuts, which “have a buttery quality, and are high in MCT’s (medium chain triglycerides), which are driving the whole bulletproof coffee craze, but have a fairly neutral taste, which makes them a great canvas to innovate on”, said Nikki Briggs, chief marketing officer of Lavva.