Century Pacific Food Inks New Long-Term Deal with Vita Coco

Century Pacific Food (Century Pacific) disclosed on Monday this week that it has entered a new long-term contract with The Vita Coco Company to help meet the US brand’s need for 90 million liters of coconut water over the next five years.  Century Pacific first entered into a partnership with Vita Coco in 2012 or over a decade ago and has supplied the latter with their coconut water requirements.

Century Pacific said it has since become “one of the largest suppliers of Vita Coco, augmenting its capacity by 50% in 2022, to serve the brand’s growing needs.”  It said the new agreement with Vita Coco will require a capital expenditure of $40 million, and is expected to create at least 1,500 jobs in manufacturing. It added that its previous agreement with Vita Coco was signed in 2020 and set for renewal in 2025. This new accord, Century Pacific said, is “incremental to the existing agreement.”

Although Vita Coco Coconut Water is an American brand, it sources its coconut water from the Philippines and other countries in Southeast Asia such as Malaysia, Indonesia, Thailand.  It also sources coconut water in South America, specifically in Brazil.  Vita Coco is the leading coconut water brand in the US and the UK, with a market share of 50% and 75%, respectively, the company said.